Friday, May 15, 2009
Basic Art Marketing Tools: The Art Business Card
The Art Business Card
You've heard that phrase, a picture is worth a thousand words? It's as true today as when Confucius (if it was actually him) first said it circa 500 BC.
Being one to shy away (for many years) from discussing my work, I have found that always carrying a business card, with a image of my artwork on it, has saved me lots of unnecessary chatter. While I fumble for my five word speech, that gives me time to fish out a card. From there, a quick bit of 'Wow!' factor when I'm lucky, and the conversation can proceed.
Here's my current card, 2 sided, one side for each of my two main types of painting, still lifes and botanicals. I do a new card about once a year.
A few more examples of art cards:
(Thank you to all of the artists who emailed me their cards for samples, as well as my local art friends who agreed to let me post their cards.)
Dana Cooper uses a black background which really increase the drama in the lovely full length portrait. Like many artists, she prefers to keep the contact information simple. Especially if your studio is in your home, chances are you don't want people just stopping by.
Chris Beck uses a playful image on a clean white background. Since cards are small, images of a smaller painting or a closeup can often work better than reproducing a really large painting:
Here's another fun card (and yes, Holly does make glazed and fired popsicles, among other objects):
Some artists choose to use a set of images to express their range of work, as does Niels Henricksen:
Some artists like to use a series of cards, with full front reproductions of artwork, and a simple back side of contact information: such as Manon Doyle....
...and Kim Denise:
Are you wondering... Where and How do these artists get these cards? Can I afford them? (The quick answer is YES). That will be the subject of a future post.